Look at Steve McQueen. He’s so fly. He’s so fly that today, almost half a century later, he still looks fly. That’s because he’s a Simple Style hero. His attire was never outdated because it was never faddish. It was timeless.
Now look at his watch. It’s a Rolex. Not a gold, blingy Rolex, but a simple, stainless steel timepiece. Now, imagine Steve McQueen wearing an Apple watch. Did you hear that? That’s him turning over in his grave.
There are a lot of Apple watch haters out there. They think it looks like a nerdy toy, and is generally a precursor to the fall of Western Civilization. They’re wrong. Here’s why.
1) It’s beautiful. No, it’s not the same kind of beauty you see in a fine Chopard or IWC. In fact, as is often the case with Apple devices, it rewrites the product’s visual language. I have the one with the smooth, charcoal gray aluminum casing, which manages to be both curvy and square. But the best thing about it’s beauty is that it’s a chameleon. When the face is blank, it looks spare, stark, and yes, kind of space-agey. But it roars to life with vivid, gorgeous displays at, literally, the flick of a wrist. And then you can change the bands to make it a different watch every day, one that accompanies your mood and life’s demands. The very best feature is called Facer. Every time you turn your wrist, a different photograph from your photo collection appears on the face. So at one moment, I’ll see a picture of my dear mom, at another a pic of my wife and I in Maui, at another a beautiful photo I took in Yosemite, and on and on. Each one is kind of a delightful surprise. I can’t tell you how many times I’ve been in the middle of a dreary day, only to look down at a brightly lit photo on my wrist and think “so that’s why I do this.”
2) The notifications. I am notified of important upcoming appointments with a simple tap on the wrist. It’s way better than tying a string around your finger. Yesterday my watch told me that it was time for me to leave for an appointment. Think about that. It “knew” where I was going, what time I had to be there and long it would take me to arrive! It tells me when traffic’s going to be bad on the way home from work, when a sudden storm is on the horizon and when I’m receiving an important message from a friend. And the best thing is, I can turn off notifications that I don’t want to receive . That way I’m not notified every time Kim Kardashian tweets.
3) Most importantly, it tells the time. With 100% accuracy. 100% of the time. Even if I hop on a plane and change time zones, when I get off the plane I don’t have to change anything. The watch knows where I am, and the time is exactly right.
I used to have a beautiful Omega Seamaster. I felt like James Bond when I wore it. But it was a little inaccurate, and I often found myself performing gymnastic mental calculations to determine the correct time. “Now, the car clock is 5 minutes fast, but my watch was 2 minutes behind the car clock, but now I think it’s three minutes, unless the car clock lost time…” Those days are over.
So, Stevie, I love you man. You’re a style god. But I’m keeping my Apple Watch. It’s here to stay. Like McQueen’s style.